Launching on June 30, Apple Music is a subscription service looking to break Spotify's tight grip on the audio streaming market. The program offers millions of on-demand songs, live 24/7 radio and dedicated social hubs for artists, though many questions remain about its ability to dethrone the current king of music streaming.
Is Apple's take on streaming more of a rebirth or a reheat? Is access to Taylor Swift's music enough of a deal-maker to warrant all the headlines? Most importantly: are audiences already ferociously loyal to Spotify, or are they open to change?
Time will decide the latter, but, for now, here's everything you need to know about Apple Music.
What is Apple Music?
Apple Music is a $10 monthly subscription service that offers access to live radio, social hubs for artists and a streaming music library with over 30 million songs.
How does it compare to Spotify (and the rest)?
While its music library is largely comparable to that of Spotify, Rdio or Tidal, Apple Music will provide deep integration with your iTunes library, allowing you to access the music you own and any streamable tracks in one convenient location. The service also offers a social media network for musicians called Connect, and puts a focus on expert-curated content. Apple Music will not have Spotify's ability to share playlists across social media, nor does it have anything to rival Spotify’s new Running feature, which selects songs based on how fast listeners are moving.
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